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VISION & STRATEGIC PLANNING – Step 2 to becoming a Momentum Agency
VISION & STRATEGIC PLANNING – Step 2 to becoming a Momentum Agency

This is the second in a series of eight pieces which will share our in-depth thoughts on how to become a Momentum Agency.

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Agency PerformanceZina ZimmermanFebruary 25, 2021
MISSION - Step 1 to becoming a Momentum Agency and consistently outperforming the competition.
MISSION - Step 1 to becoming a Momentum Agency and consistently outperforming the competition.

What is a Momentum Agency?

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Agency PerformanceZina ZimmermanFebruary 11, 2021
Depth of leadership will fuel your agency’s long-term success
Depth of leadership will fuel your agency’s long-term success

Great leaders aren’t just born. They’re nurtured and trained.

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Talent Management, Agency PerformanceZina ZimmermanNovember 12, 2020
Agencies with momentum consistently outperform their competitors.
Agencies with momentum consistently outperform their competitors.

They do an outstanding job managing all the variables that drive growth. Here's how.

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Agency Performance, Talent ManagementZina ZimmermanNovember 4, 2020
If you're thinking about selling your agency, there are two very different kinds of buyers today.
If you're thinking about selling your agency, there are two very different kinds of buyers today.

And you need to know the difference.

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Exit Planning, M&A TransactionsZina ZimmermanNovember 4, 2020
The path to above-average profitability and sustained growth using the 50/25/25 Profit Model
The path to above-average profitability and sustained growth using the 50/25/25 Profit Model

Going beyond the simple 50-25-25 formula to develop critical systems for driving and supporting long-term growth for your agency.

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Agency Performance, Talent Management, Financial ManagementZina ZimmermanOctober 8, 2020
Agency Growth: The increasing importance of the marketing function
Agency Growth: The increasing importance of the marketing function

The Yo-Yo Effect…and how you can avoid it to grow your agency’s reputation and consistently generate quality leads.

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Agency Performance, Business Development, Data & ContentZina ZimmermanOctober 1, 2020
Introducing NewBusinessRx
Introducing NewBusinessRx

Prosper Group's Business Development Program

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Agency Performance, Business DevelopmentZina ZimmermanSeptember 24, 2020
Introducing Prosper Group’s Digital Revenue Driver  
Introducing Prosper Group’s Digital Revenue Driver  

Capitalizing on digital transformation will create new revenue streams for your agency… while improving your ability to compete.

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Agency Performance, Business Development, Data & ContentZina ZimmermanSeptember 17, 2020
The unintended consequences without exit or contingency planning
The unintended consequences without exit or contingency planning

All agency owners should carefully consider taking these three important steps.

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Exit PlanningZina ZimmermanSeptember 10, 2020
My Business Confidante: One-to-one counsel for agency owners from former agency owners and CEOs
My Business Confidante: One-to-one counsel for agency owners from former agency owners and CEOs

My Business Confidante provides an objective, expert listener and advisor for helping agency owners solve problems and manage their marketing communications firms.

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Agency PerformanceZina ZimmermanAugust 20, 2020
Specialized Agency Accounting Services help you manage for profitability
Specialized Agency Accounting Services help you manage for profitability

Built specifically for agencies by agency pros, our Accounting & Finance Services will help you manage for optimum profit.

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Agency Performance, Financial ManagementZina ZimmermanJuly 30, 2020
How well you recruit top talent today will determine your agency’s tomorrow
How well you recruit top talent today will determine your agency’s tomorrow

Your recruitment process can become your competitive advantage.

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Talent ManagementZina ZimmermanJuly 23, 2020
Getting back to growth in the age of COVID-19
Getting back to growth in the age of COVID-19

Prepare your firm for the COVID-19 economy with growth driver insights. Prosper Group’s Growth Driver Audit identifies action steps to reignite growth.

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Agency PerformanceZina ZimmermanJuly 9, 2020
Building your senior team depth determines your agency’s future success
Building your senior team depth determines your agency’s future success

Build knowledge and experience to win new business and grow. Why developing your senior team depth is the key to your agency’s future.

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Talent Management, Agency PerformanceZina ZimmermanJune 18, 2020
Agency owners - When the M&A market rebounds, will you be ready?
Agency owners - When the M&A market rebounds, will you be ready?

For M&A tomorrow, establish your strategy and prepare today. M&A will rebound. Be ready.

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M&A TransactionsZina ZimmermanMay 7, 2020
Agency owners - How to survive now in order to thrive later
Agency owners - How to survive now in order to thrive later

No one knows how long the crisis will last. How can agencies survive now to thrive later? The future is simply so uncertain.

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Agency PerformanceZina ZimmermanApril 30, 2020
Managing a Communications firm during a pandemic
Managing a Communications firm during a pandemic

What agency owners are doing…

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Agency Performance, Financial ManagementZina ZimmermanMarch 26, 2020
Coronavirus: Practical thoughts for managing your firm
Coronavirus: Practical thoughts for managing your firm

It’s a challenging, unpredictable time for business. Communications is no exception.

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Agency Performance, Financial ManagementZina ZimmermanMarch 19, 2020
What agency owners need to know about buying another agency
What agency owners need to know about buying another agency

Buying an agency requires managing risk. Thinking of buying an agency? Here are some important considerations.

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M&A TransactionsZina ZimmermanMarch 12, 2020
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