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It’s an increasingly unpredictable world out there. Is your agency fully prepared for it?
It’s an increasingly unpredictable world out there. Is your agency fully prepared for it?

This is a particularly daunting time for agency owners to manage and grow their marketing communications firms. However, agency owners can still prepare for what’s coming next.

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Business Development, Agency PerformanceZina ZimmermanMarch 10, 2022
Your agency’s CULTURE is the key to  fighting back against The Big Quit.
Your agency’s CULTURE is the key to fighting back against The Big Quit.

Marketing communications agencies throughout the country are being affected by The Big Quit. At Prosper Group, we believe that having a strong and employee-dedicated culture is the best defense agencies can have against it.

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Talent Management, Agency PerformanceZina ZimmermanFebruary 24, 2022
“THE BIG QUIT” is here for the foreseeable future. Here’s how to prevent it from hurting your agency (Part 2).
“THE BIG QUIT” is here for the foreseeable future. Here’s how to prevent it from hurting your agency (Part 2).

The pressures and uncertainties created by COVID-19 are causing millions of people to reevaluate the role of work in their lives. They’re searching for something better (or at least different), they want it now and they’re leaving their jobs to find it.

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Talent ManagementZina ZimmermanJanuary 27, 2022
“THE BIG QUIT” has arrived at agencies everywhere.  And here’s what you need to be doing about it.
“THE BIG QUIT” has arrived at agencies everywhere. And here’s what you need to be doing about it.

An increasing number of employees throughout the country are fighting back against the many pressures and uncertainties created by COVID. They want something better. It’s real. It’s here. It will affect all agencies.

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Talent ManagementZina ZimmermanJanuary 12, 2022
Your checklist for effectively closing out 2021 and starting a strong 2022
Your checklist for effectively closing out 2021 and starting a strong 2022

Based on our experience working with hundreds of marketing communications agencies of all types and sizes around the country, we’d like to share our thoughts on how to more effectively close 2021 and prepare for 2022.

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Agency Performance, Financial ManagementZina ZimmermanDecember 17, 2021
Nine important lessons for agencies  from dealing with COVID-19.
Nine important lessons for agencies from dealing with COVID-19.

Find the silver lining within COVID with these highly valuable lessons on how to be better and stronger as agency owners and leaders.

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Agency Performance, Business DevelopmentZina ZimmermanSeptember 29, 2021
Your agency’s culture will determine its future.  Our new Culture Audit will help ensure your firm’s cultural health.
Your agency’s culture will determine its future. Our new Culture Audit will help ensure your firm’s cultural health.

The seven key contributors to creating and sustaining a strong, distinctive culture for your firm.

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Talent Management, Agency PerformanceZina ZimmermanJune 23, 2021
MANAGING AN AGENCY FOR PREMIUM PROFIT – Step 9 in becoming a Momentum Agency
MANAGING AN AGENCY FOR PREMIUM PROFIT – Step 9 in becoming a Momentum Agency

Consistent revenue growth is proof of a healthy and meaningful brand proposition. It demonstrates that the agency’s brand has taken root in the marketplace.

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Agency PerformanceZina ZimmermanJune 17, 2021
Long-term incentive bonus plans attract, retain and motivate talent to deliver sustained agency performance.
Long-term incentive bonus plans attract, retain and motivate talent to deliver sustained agency performance.

Today, attracting and retaining talent is rapidly becoming even tougher.

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Agency Performance, Talent ManagementZina ZimmermanJune 9, 2021
NEW BUSINESS DEVELOPMENT & WINNING – Step 8 in becoming a Momentum Agency
NEW BUSINESS DEVELOPMENT & WINNING – Step 8 in becoming a Momentum Agency

The most successful firms understand what it takes to consistently win new business through ongoing excellence in four key areas…

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Agency Performance, Business Development, Talent ManagementZina ZimmermanJune 2, 2021
Agency owners – The war for talent is back. Here’s what to do.
Agency owners – The war for talent is back. Here’s what to do.

Attracting and retaining top talent is the key to long-term success. It’s about to get a lot harder to do. The ongoing battle for talent is heating up.

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Talent ManagementZina ZimmermanMay 20, 2021
CULTURE – Step 7 to becoming a Momentum Agency
CULTURE – Step 7 to becoming a Momentum Agency

Culture can be a magnet for the recruitment, growth and retention of your talent if the basics are managed correctly.

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Agency PerformanceZina ZimmermanMay 13, 2021
Introducing Prosper Group’s new  Finding Your Vision sessions: How to more clearly see the future for your agency. 
Introducing Prosper Group’s new Finding Your Vision sessions: How to more clearly see the future for your agency. 

The importance of VISION: If you don’t know where you’re going, how will you get there?

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Agency PerformanceZina ZimmermanMay 6, 2021
Introducing Prosper Group’s Client Relationship Booster
Introducing Prosper Group’s Client Relationship Booster

Find out what your clients really think – and uncover untapped business opportunities too.

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Agency PerformanceZina ZimmermanApril 29, 2021
METHODOLOGIES & INTELLECTUAL PROPERTY - Step 6 to becoming a Momentum Agency
METHODOLOGIES & INTELLECTUAL PROPERTY - Step 6 to becoming a Momentum Agency

For your clients and prospects, having well-designed methodologies provides a sense of differentiation by demonstrating that your firm is not the same as everyone else.

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Agency PerformanceZina ZimmermanApril 22, 2021
Growth Driver insights will help you break through the barriers created by COVID-19
Growth Driver insights will help you break through the barriers created by COVID-19

Our Growth Driver Audit can transform your agency.

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Agency Performance, Business Development, Data & Content, Financial Management, Talent ManagementZina ZimmermanApril 15, 2021
Strategic planning will help grow revenue and profits leading to a greater market value for your agency
Strategic planning will help grow revenue and profits leading to a greater market value for your agency

Having a plan isn’t an academic exercise that’s simply “nice to have.”

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Agency PerformanceKnapsackApril 14, 2021
ORGANIZATIONAL STRUCTURE & TALENT - Step 5 to becoming a Momentum Agency
ORGANIZATIONAL STRUCTURE & TALENT - Step 5 to becoming a Momentum Agency

This is the fifth in a series of nine pieces which share our in-depth thoughts on how your firm can become a Momentum Agency.

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Agency PerformanceZina ZimmermanApril 8, 2021
LEADERSHIP – Step 4 to  becoming a Momentum Agency
LEADERSHIP – Step 4 to becoming a Momentum Agency

This is the fourth in a series of nine pieces which share our in-depth thoughts on how your firm can become a Momentum Agency.

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Agency PerformanceZina ZimmermanMarch 24, 2021
VALUE PROPOSITION – Step 3 to becoming a Momentum Agency
VALUE PROPOSITION – Step 3 to becoming a Momentum Agency

This is the third in a series of eight pieces which will share our in-depth thoughts on how your firm can become a Momentum Agency.

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Agency PerformanceZina ZimmermanMarch 11, 2021
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